By 2018, Tammy Hembrow and Reece Hawkins were one of the most popular families on Instagram thanks to their carefree charm and sun-kissed lifestyle. However, something subtly broke behind those carefully manicured squares. As Tammy subsequently disclosed, the truth was surprisingly devoid of treachery—it was about evolution rather than scandal.
She spoke about their split in a moving YouTube video that had a very direct tone. He didn’t be unfaithful to me. I wasn’t unfaithful to him. That wasn’t the case at all,” Tammy clarified, adding that their relationship just ceased to exist. She gained a lot of empathy thanks to this incredibly successful approach to honesty, which is uncommon for influencers.
However, fans detected tidbits of information pointing to deeper tensions behind that composed explanation. Reece was allegedly opposed to Tammy’s plans to relocate to Los Angeles and grow her brand abroad, according to comments made in online forums. She reportedly offered him a car so he could accompany her, but he turned it down. These suspicions were stoked by Reece’s eventual move to Bali.
The two appeared to drift farther apart over time, both emotionally and professionally and geographically. Already a formidable force in branding, Tammy had introduced the fitness app Tammy Fit, which became extremely popular. She followed it up with the internationally acclaimed clothing line Saski Collection. Reece, on the other hand, made an effort to establish a distinct identity with District Goods, but it was not as successful.
Biographical Snapshot of Tammy Hembrow & Reece Hawkins
| Category | Tammy Hembrow | Reece Hawkins |
|---|---|---|
| Full Name | Tammy Hembrow | Reece Hawkins |
| Date of Birth | April 22, 1994 | April 28, 1995 |
| Nationality | Australian | Australian |
| Profession | Fitness influencer, entrepreneur, model | Personal trainer, influencer |
| Notable Brands | Saski Collection, Tammy Fit | District Goods (attempted brand) |
| Children Together | Two – Wolf and Saskia | Two – Wolf and Saskia (with Tammy) |
| Notable Partners | Reece Hawkins, Matt Poole | Tammy Hembrow, London Goheen |
| Current Location | Australia | Bali |
| Public Breakup Year | 2018 | 2018 |
| Verified Reference | Daily Mail UK – Breakup Story |
Tammy was able to streamline her operations and free up time to concentrate on both business and motherhood by working with a larger team. Reece, on the other hand, seemed to be growing more and more cut off from his kids, opting for a Bali lifestyle that involved surfboards and social media detoxes. Tammy rarely gave him direct criticism, but her Instagram stories had an unmistakably scathing tone.
Shortly after Reece went public with new partner London Goheen, she posted, “Breakups hurt, but losing someone who doesn’t respect and appreciate you is actually a gain.” These posts felt especially personal, despite their subtlety. The sting beneath the surface was quickly picked up on by fans.
While Tammy maintained her composure, online forums, particularly Reddit’s r/hembrowtammysnarkie, presented a more disorganized image. Given how little his kids looked on his feed, some users conjectured that Reece had chosen to forego parenthood entirely. Although there isn’t any official proof to support it, some speculated that Tammy might have made financial or legal arrangements to have full custody.
At the same time, Reece’s Bali way of life appeared to be more carefully planned for appearance than for accountability. His frequent photos with friends and fitness influencers made his lack of co-parenting responsibilities noticeable. “He preferred protein shakes to Pampers,” one user joked.
Tammy, on the other hand, embraced being a single mother with remarkable efficiency. Her public persona, content, and expanding brand all highlighted overcoming adversity with strength. Even when her personal life became especially turbulent, her ability to rise above and continue to thrive was praised by her fans.
The breakup became so relatable over time that it resonated with a large number of people. Their story, as young parents with aspirational careers, mirrored the strain that many couples experience as they balance identity, growth, and shared responsibilities. Their dynamic exhibited remarkably similar characteristics to other influencer splits, where privacy becomes an unaffordable luxury and visibility magnifies every mistake.
To make matters more complicated, Tammy’s subsequent relationship with Matt Poole was equally intense. Later on, she and him also had a child, but their relationship ended. Both critics and fans started to point to a trend. But Tammy remained remarkably resilient in her handling of it all, emphasizing balance and self-worth over resentment.
Tammy and Reece’s story continued to develop through social commentary, parenting milestones, and business accomplishments; it didn’t end with heartbreak. The emphasis now is more on how the pressure to perform perfect love online ultimately crumbles under reality than it is on who was right or wrong.
Their experience is representative of a broader trend among online couples who formerly used romantic aesthetics to build empires. Amazingly adaptable branding may be profitable, but when people’s personal lives fall apart, it turns into content rather than a means of healing. According to that perspective, their split was both highly private and widely discussed—a paradox that few people are able to handle.
In interviews, Tammy and Reece never betrayed one another in spite of everything. The majority of the talking was left to the silence. That kind of restraint is uncommon and oddly admirable, especially in the influencer ecosystem. Rather than using their history as a weapon, they quietly, independently, and resolutely moved on.
Tammy’s audience has become noticeably more sophisticated in recent years, drawn to her message of independence and personal development. Reece still resides in Bali, rarely posts about fatherhood, and is largely offline. It’s unclear if that’s distance or peace.
